Blogging and Marketing with MailChimp and WordPress
Social Media - Social Media - Marketing and Blogging
Wondering about websites? Beginning to blog? Managing mailings? Become a social media success!
This course is designed for members of an organisation are involved in marketing, website design and blogging to promote their business. This course focuses on WordPress and MailChimp.
Please note this is not a web developer's course. It is very much for someone trying to get to gain a good understanding of how to create and update a WordPress website and develop an email-shot strategy.
This is a one-day course running from 9:30am - 4:30pm.
Training is hands-on and tutor-led.
We provide a comprehensive training manual, lunch and certification.
Scheduled courses run in Swansea and Cardiff.
This course is available as a company specific course at your premises or ours.
A general discussion on the pros and cons of using Social Media as a promotional tool. Generate ideas about the type of blogs, site and marketing campaigns you would like to create.
Creating a Post
What is the administrator screen. A guided tour - where to find things. What is a post? What is a page? How to create a post. Using the post editor. best structure for a good post?
Creating a Page
How to create a page. Good practises for Search Engine Optimisation (SEO). Good practises for websites with responsive design.
Preparing images for your posts and pages. Working out image dimensions.
Categories and Tags
Categories and Tags are essential for managing posts and for creating good SEO results. This section of the course is a guide to best practises for Category and Tag use.
The basics of comment moderation and how the WordPress App can be your friend.
A guided tour of the User section and what the different user roles have to offer.
Getting Started - MailChimp
Creating a MailChimp account. How MailChimp pricing works. Data protection considerations.
How to import customer information into MailChimp. Principles of adding a newsletter signup form to your website. Explaining the principles behind opt-in email lists. How to remove customers from mailing lists.
Creating a Campaign
What is a MailChimp campaign? How to create a good one. Using the MailChimp editor to create your first email campaign.
Who has opened your email? Who has clicked on a link it? Keeping track of your emailshot.
How to export the information you are using or gaining in MailChimp for use in other parts of your business.
Review of blogging and marketing techniques.
This course requires no knowledge of social media but an ability to use email and the internet is required.
Increase your knowledge by learning about another platform such as Twitter, LinkedIn and Facebook.