Blogging and Marketing with MailChimp and WordPress

Social Media - Social Media - Marketing and Blogging

Course Overview

Wondering about websites? Beginning to blog? Managing mailings? Become a social media success!

This course is designed for members of an organisation are involved in marketing, website design and blogging to promote their business. This course focuses on WordPress and MailChimp.

Please note this is not a web developer's course. It is very much for someone trying to get to gain a good understanding of how to create and update a WordPress website and develop an email-shot strategy.

This is a one-day course running from 9:30am - 4:30pm.
Training is hands-on and tutor-led.
We provide a comprehensive training manual, lunch and certification.
Scheduled courses run in Swansea and Cardiff.
This course is available as a company specific course at your premises or ours.

  • Course Content

    Getting Started

    A general discussion on the pros and cons of using Social Media as a promotional tool. Generate ideas about the type of blogs, site and marketing campaigns you would like to create.

    Creating a Post

    What is the administrator screen. A guided tour - where to find things. What is a post? What is a page? How to create a post. Using the post editor. best structure for a good post?

    Creating a Page

    How to create a page. Good practises for Search Engine Optimisation (SEO). Good practises for websites with responsive design.

    Media

    Preparing images for your posts and pages. Working out image dimensions.

    Categories and Tags

    Categories and Tags are essential for managing posts and for creating good SEO results. This section of the course is a guide to best practises for Category and Tag use.

    Comment Moderation

    The basics of comment moderation and how the WordPress App can be your friend.

    Managing Users

    A guided tour of the User section and what the different user roles have to offer.

    Getting Started - MailChimp

    Creating a MailChimp account. How MailChimp pricing works. Data protection considerations.

    Adding Data

    How to import customer information into MailChimp. Principles of adding a newsletter signup form to your website. Explaining the principles behind opt-in email lists. How to remove customers from mailing lists.

    Creating a Campaign

    What is a MailChimp campaign? How to create a good one. Using the MailChimp editor to create your first email campaign.

    Campaign Reporting

    Who has opened your email? Who has clicked on a link it? Keeping track of your emailshot.

    Data Export

    How to export the information you are using or gaining in MailChimp for use in other parts of your business.

    Conclusion

    Review of blogging and marketing techniques.

  • Prerequisites

    This course requires no knowledge of social media but an ability to use email and the internet is required.

  • Qualification

    Computeraid certificate

  • Increase your knowledge by learning about another platform such as Twitter, LinkedIn and Facebook.

Booking Options Available for Blogging and Marketing with MailChimp and WordPress

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Please select the date you want to book the course

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Alternatively you can download our booking form, fill in all the relevant information and mail it back to us.

Tailored Training

Tailored Training

Take advantage of a customised training programme to suit your needs at a location of your choice.

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Up to 70% Funded Training

Up to 70% Funded Training

Up to 70% funding might be available for training depending on your circumstances.

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Funded Redundancy Training

Funded Redundancy Training

Are you about to be made redundant or have you been made redundant in the last three months? 100% funded training is available.

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  • ECDL
  • ECDL Advanced
  • Approved Test Centre
  • Skills for Industry

  • Computeraid Ltd, 4th Floor, 11 Wind Street, Swansea, SA1 1DP

  • Telephone: 01792 610550 / 029 2066 4285
  • [email protected]
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Computeraid Ltd

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Computeraid is the largest supplier independent computer training and consultancy company in South Wales, training around 20,000
people days annually.

Swansea. South Wales