Make an Impact with Social Media Profiles
Social Media - Social Media Profiles
Frightened of Facebook? At a loss with LinkedIn? Terrified of Twitter? Become a social media success.
This course is designed for those who have been given the responsibility of running a Social Media campaign for a business and feel they need to gain a better understanding of Facebook, LinkedIn and Twitter.
This is a one-day course running from 9:30am - 4:30pm.
Training is hands-on and tutor-led.
We provide a comprehensive training manual, lunch and certification.
Scheduled courses run in Swansea and Cardiff.
This course is available as a company specific course at your premises or ours.
General discussion of pros and cons of using social media platforms. Identifying key components of effective profiles.
Setting Up Users
Anatomy of a Facebook business page. Where to find the controls you will need to manage the account.
How to assign and remove admin users. Strategies for handling the need to base business accounts on personal accounts.
Developing good practises to make sure you are posting to Facebook under the correct identity
Insights is an analysis system that allows you to understand how your Facebook business page is operating. This section of the course shows explains how insights work.
Getting Started - LinkedIn
Create, complete and update your profile.
Your Company Page
Creating a company profile. Rules for creating a page and information for updating it.
Using LinkedIn Interests
The Interests can be rich source of information in addition to helping promote your company.
Paying for LinkedIn
What do you get when paying for LinkedIn?
Recruitment with LinkedIn
Recruitment is one of the biggest uses for LinkedIn. Tips for using this effectively.
Getting Started - Twitter
How a Twitter Account works. Creating your profile.
How to structure a Tweet. Tweet writing exercise. How hashtags work. How URL shortening works. Tips on preparing images for use on Twitter.
Statistics and Insights
Who is viewing your Facebook page? Who reads and interacts with your tweets? Who visits your LinkedIn profile? Understanding and interpreting statistics.
Understanding the different types of advertising campaigns and selecting which are most effective for your business. Managing an advertising campaign.
Strategies for building an audience for your Social Media Accounts.
This course requires no knowledge of social media but an ability to use email and the internet is required.
Increase your knowledge by learning more about Social Media campaigns including MailChimp, WordPress and Google AdWords and Analytics.